Looking foward to the 2nd meeting of the golf Marketeing/Promotion Ad-Hoc Committe I have reviewed and organized my notes & observations. If anyone needs clarification do not hesitate to give me a call.
DAK
DAK
MKT/PRO 1st Meeting
Wednesday, April 07, 2010
8:09 AM
QUESTIONS NEEDED TO BE ASKED/DAK  What is a Customer worth What would make Sun City unique What is the Customer experience history How are the 13K residents being utilized | A FEW REASONS WHY BUSINESS CAN FAIL • Failure to have a business plan. • Failure to communicate and implement the business plan. • Management team lacks the necessary leadership and business skills required. • Lack of understanding of the competition. • Refusal to change as the business environment changes. • Employee base does not understand their individual roles and job expectations. • Poor customer service. • Lack of understanding of the customer needs. • Poor quality products. • Lack of understanding of the real costs of the services and/or product you provide. • Failure to negotiate the best possible purchase price of supplies and materials. • Losing control of the organization due to continued operation within the Crisis Mode. • Excessive overhead costs. • Failure to establish employee goals and objectives. • Rate of growth of the business is exceeding the ability of the management team to keep up with the pace. | ||||
STRATEGIES REVIEWED:
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NEXT MEETING:
When: Wednesday, April 28th
Time: 1:00 PM
Where: Desert Vista Committee Room
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